About Hitoriah
A Morocco-based AI studio for automation, CRM and video.
Our story
Hitoriah is a Moroccan AI studio, born of its founder's background in artificial intelligence and digital marketing.
He built Hitoriah around one principle: choose the tool to fit the problem, instead of forcing every problem through the same tool.
The technical side is carried by the founder, who personally builds the automations, integrations, CRM systems, websites and applications we deliver. He also works on AI model evaluation, which helps the studio separate what a model genuinely handles well from what is better left to explicit rules and human supervision.
Our mission
We design tailor-made AI solutions to automate your operations and your digital presence.
Proudly Morocco-based
Based in Casablanca, we combine local insight with global standards, working fluently in French, English and Arabic.
Measurable by design
We agree on what to measure before we build, so the result can be checked.
Truly bespoke
No templates - we build around your business.
Scoped, then shipped
We size the work up front and keep the first useful version small.
Ready to automate what slows you down?
Tell us your biggest bottleneck. We'll show you what AI can do about it.